Additional Audience Research

I believe the primary audience for the song  "Weathered" is young adults of both sexes who chose to listen to the Indie/pop genre whilst tapping into other sub genres such as Alternative or Electronica. As the messages in many of his songs are often centred around personal and emotional troubles, particularly regarding growing up into adulthood in this song, I would expect my audience to favour lyrics over the brand of an artist or ego. I sent my survey out to 10 students at my sixth form who were all between the ages of 17-19; I anticipated most people, due to their age would use more modern forms of media to listen to music such as free/paid streaming services like Apple Music or Spotify.

The following are some of the results. Although only 5 completed the survey before it closed, it was enough to see a general trend in most of the questions.

I expected an overall result of my target audience to have an interest in other genres as the artist himself is inspired by a variety of musicians such as Stevie Wonder, Tom Waits and Ed Sheehan so doesn't confine to one specific genre. As such, the music influences come through in Garrets music much like how the late musical icon David Bowie inspired a glam rock style in the 80's of Guns n Roses as well as Ozzy Osborne in the 70's; not to mention his ever lasting influence in hip hop and electronic dance too.

Along with this, I find out a mixed result on what those in my target audience thought about the artist behind the music. The majority said they didn't know enough about him which is most likely due to his musical career only making it into mainstream and chart music in the last few years so interviews and aspects of his life outside his music have not been in the spotlight

"I genre-hop quite a lot... I love manipulating genre and deconstructing it and making it irrelevant" - Jack Garratt

24 year old Jack Garratt is renowned for performing live shows with multiple instruments in a variety of tracks ranging from Indie pop & Trip hop to Electronica and Alternative R&B