December feedback

You are working at level 2 and need to publish all the evidence to show proficient planning.  Try to add to the evidence so that you gain the marks that you are capable of..

Analysis of short films reflects on two films analysed as a class. Screenshots and reflection allows an understanding of the genre. Analysis of Lady Gaga is proficient. 

Some analysis of target audience.

Storyboards,  and mind maps are published. 

A proficient risk assessment

A basic production schedule

Targets

·      Write about the original music video otherwise the video is just posted. Explain initial ideas, inspiration etc.

·      Add analysis of Beyonce and any personalized research into similar texts. 

·      Develop the analysis of target audience by using the media theory covered in class and showing that you have processed this information. 

·      Add more evidence

·      Publish posts about your creative journey using screenshots.

Task 3: Mindmap

In order to gather initial ideas, I first begun a mind map online

Task 6: Storyboard

Jack Garratt - Weathered Music Video

We decided to use this song as it allows us to develop a storyline due to the meaning we portrayed in our lyric analysis, as below. (Insert lyrics below),

Multiple binary oppositions such as Youth & Old, Near & Far, Present v Past in the lyrics inspired us to place metaphors within our final edit when making our music video. For, example, the focus on pocketwatch was drawn from the line in the song "And if I ever let you go, will you keep me young, Keep me young". The line memories reclusive, elusive conjured up difficulty in recalling the past so we used this idea when visiting a previous place the couple spent together and looking back at old photos.

An initial idea was to use our own amateur footage, present in the official music video as this would provide more context for our audience as to why the place the male find himself in is significant. Also, these scenes where the camera begins a different aspect, (that of a handheld camera) did inspire us to create our own past vs present twist where the couple would be playing in a park but we decided not to us this in the final edit as it wouldn't fit into the length of the song as well as all the other footage.

In terms of editing, there is some slow motion such as when the waterfall flows which helps us to focus on the lyrics of "water". From this, we were inspired to change the speed of our footage by including a time lapse of a river (sped up as it plays over 2 minutes when filming this). The visual aspect in the official video puts focus deliberately on moments when the children are playing and around the campfire because of the change in speed which we found to be effective in editing when first experimenting in our final draft.

Production Schedule

Date of filming(s)?	Thursday 20th October 2016 & 11th December 2016
Who?	Bethany Thompson & Ellis Morgan
What will be filmed?	Beginning of the music video, as the lyrics begin (after opening instrumental), scenes between Ellis Morgan & Bethany Thompson inside Hopwas woods. Ending (all of the narrative) Instrument playing, (Edward Dutton playing the song on acoustic guitar)
How will you film?	Tracking shots, match on action shots, Low & High angles, worm eye view, Medium shot, Establishing shot, Close ups, Extreme close ups Time lapse from the bridge (the river near to Hopwas )
Which equipment will you need?	Toshiba x200 Camileo camcorder, tripod, Samsung camcorder, Props: Pocket watch, Smartphone, Guitar,
Location?	Hopwas (Hopwas woods)

Task 4: Audience Research

Young & Rubicam


Through the use of these descriptors, we can conclude our product (the music video),  would fit "Explorer" the best as our demographic are students to young adults who are discovering adulthood. The artist in our music video is individual in clothing, wearing animated character T-shirts and displays positive energy. An audience segmentation enabled us to identify and explore the type of person and their interest of our audience




The main theme in our music video is youth and adventure in the past. The two actors are of a younger demographic, both students and seek discovery in the woods so this fits well with some of the descriptors in explorer, (to seek adventure and be of a younger demographic). Meanwhile,  the meaning in the lyrics of the song ties in with "Reformers" as the person wants no restrictions and wants to escape a situation (they aren't content), as in the lyrics "I found a way out". There is little attention to materialistic goods in our music video, with no intended product placement (only a brief shot of an album of photos on an Iphone and a Martin Guitar) and clothes which are not designer or expensive which shows the people in the music video are somewhat anti materialistic.










Our product, the music video for Jack Garratt's song weathered appeals to an audience that wear brands outside of the mainstream, tending not to be conventional in the shops they use so may buy clothe from retailers such as Pretty green and not always high street shops. The brand isn't necessarily expensive to purchase and may differ from what their friends or the majority of people wear at their age. Along with this we would expect the intended audience to spend their money on some electronics but more niche categories of electrical goods such as Apple Watches, or more likely, a cheaper alternative such as a Huawei Watch or a Pebble Time Steel. Android phone would be greatly favoured over Iphones but some of our targeted audience would have an Iphone as the genre of music (Indie) is associated with the current time era.